New Publication – Examining the effects of a coopetitive mindset on SME performance: The moderating role of growth

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Examining the effects of a coopetitive mindset on SME performance: The moderating role of growth

A Rajala, A Tidström, 2022
Industrial Marketing Management 105, 351-358

Highlights
The behavioral view of coopetition is increasingly attracting scholars.

Coopetitive mindset has a positive effect on SMEs’ performance.

The relationship between coopetitive mindset and SME performance is negatively moderated by growth aspirations.

Managers’ mindsets and aspirations have effects on firm performance.

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