Examining the effects of a coopetitive mindset on SME performance: The moderating role of growth
A Rajala, A Tidström, 2022
Industrial Marketing Management 105, 351-358
Highlights
The behavioral view of coopetition is increasingly attracting scholars.
Coopetitive mindset has a positive effect on SMEs’ performance.
The relationship between coopetitive mindset and SME performance is negatively moderated by growth aspirations.
Managers’ mindsets and aspirations have effects on firm performance.