Heidi Hirsto, associate professor, University of Vaasa, project leader
Merja Porttikivi (starting 2023)
Collaborators:
Joëlle Basque, TELUQ, Canada
A. Fuat Firat, University of Texas, US
Ann-Christina Lange, Copenhagen Business School, Denmark
Merja Koskela, University of Vaasa
Arto Lanamäki, University of Oulu
Päivi Timonen, University of Helsinki