The Vaasa Servitization Workshop 2026 aims to deepen understanding of Servitization at the Intersection of Digitalization, Sustainability, Business Models and Advanced Service-Based Strategies. The event revolves around following key themes:

1. Sustainable Digital Service Business Models
2. Business Model Innovation in Platform Ecosystems at the Digital-Sustainability-Service Nexus
3. Business Model Portfolio Management in the Context of Digital-Sustainable Services.
4. Micro-Foundations of BMI at the Digital-Sustainability-Service Nexus

The Strategic Business Development (SBD) Research Group warmly invites participants to the Vaasa Servitization Paper Development Workshop 2026, an exceptional event designed to surpass expectations and foster meaningful engagement. This gathering offers an exclusive opportunity for participants to present their work, receive feedback, and explore publication opportunities in a forthcoming book on Business Model Innovation.

Participants can choose from a diverse range of topics under the four main themes of the event, which align with the themes of the book. On the pivotal days of 31^st August and 1^st September, participants will have the chance to present their extended abstracts of papers and receive feedback from top scholars.

We encourage participants to arrive a day earlier, on the 30th of August, to join an optional trip that explores the scenic views of Vaasa, culminating in an evening at a charming island restaurant featuring traditional Finnish cuisine. Beyond the enriching sessions on the two main days of the event, 31^st August and 1^st September, this event presents an excellent opportunity to visit the University of Vaasa, engage with the SBD research group, and participate in stimulating discussions on diverse topics within the realm of business model innovation. It’s not merely an event! It’s a platform to connect with experts and contribute to the advancement of sustainable digital-service business models.