Creepiness and Leakiness within contemporary tracking practices: Privacy interpretations workshop

Organizers: Rebekah Rousi (UVA), Sujay Basavaraj Shalawadi (University of Aalborg), Florian Echtler (University of Aalborg), Ville Vakkuri (UVA), Hanna-Kaisa Alanen (UVA), Satu Rantakokko (UVA)

Calls to action regarding privacy issues – leaks, creeps, contextual appropriateness and exploitation – have been loud yet not so clear for the past two decades (Cranor, 1999; Shklovski et al., 2014). The ‘noise’ created to heighten awareness and agency regarding the collection of excess and highly personal data has generated substantial positive impact as seen with General Data Privacy Regulation (GDPR) and ISO/IEC 27701. There are numerous remaining issues including the inability to totally opt-out (Bannihatti et al., 2020) and blackbox systems (Ajunwa, 2020) – of which noone has complete knowledge of data masses, types and usage – that shadow these initiatives. General understandings of threats and ways these may affect individuals’ safety and wellbeing remain unclear (Khisamova et al., 2019; Lau et al., 2018). The privacy paradox resting in the tension between people’s spoken concern and actual behaviour remains unresolved (Cloarec et al., 2022). We identify research and design gaps in privacy behaviour to progress towards heightened human agency within everyday Internet connected systems. We acknowledge that the core of human-technology interaction factors determining better privacy awareness and agency-in-practice are not simply usability design-related challenges, but rather challenges in human understanding. There is a need to ascertain how people conceptualise privacy, its protection and potential threats, and the associated values that individuals attribute to their own personal data, including types, domains and contexts. We propose to engage participants in a multidisciplinary human-centered design workshop that thrusts members into ‘hands-on’ conceptual analysis and value-unpacking. We will use the results as an indicator towards the nature of contemporary privacy experience and conceptualization. We are also interested in observing synergies between fellow practitioners with the aim of future collaboration initiatives.

During the workshop we are brainstorming and ideating on how we understand privacy and its relationships to everyday experience. In particular, we are delving into the design space of privacy in the home – thinking about the Internet connected devices and what they mean from our everyday perspective, and of course, the notion of smart home.

The workshop is open to all who are interested in privacy related issues. Those who are involved in research regarding emerging technologies, Internet connected systems, artificial intelligence, and technology-related ethics, are especially encouraged to join.

The workshop is hybrid, but we encourage everyone to be there on site. We ask that for tailoring purposes participants complete a short questionnaire upon registration.

PRE-TASK: Please take a photo (or find a photo) of something related to privacy, either: a) that concerns you regarding privacy; or b) describes the way you feel about privacy (or understand it).

Please send your photo to Rebekah Rousi ( by 7.2.2023. We will walk through these in the workshop.


Ajunwa, I. (2020). The “black box” at work. Big Data & Society, 7(2), 2053951720966181.

Bannihatti Kumar, V., Iyengar, R., Nisal, N., Feng, Y., Habib, H., Story, P., … & Sadeh, N. (2020, April). Finding a choice in a haystack: Automatic extraction of opt-out statements from privacy policy text. In Proceedings of The Web Conference 2020 (pp. 1943-1954).

Cranor, L. F. (1999). Internet privacy. Communications of the ACM, 42(2), 28-38.

Khisamova, Z. I., Begishev, I. R., & Sidorenko, E. L. (2019). Artificial intelligence and problems of ensuring cyber security. International Journal of Cyber Criminology, 13(2), 564-577.

Lau, J., Zimmerman, B., & Schaub, F. (2018). Alexa, are you listening? Privacy perceptions, concerns and privacy-seeking behaviors with smart speakers. Proceedings of the ACM on Human-Computer Interaction, 2(CSCW), 1-31.

Shklovski, I., Mainwaring, S. D., Skúladóttir, H. H., & Borgthorsson, H. (2014, April). Leakiness and creepiness in app space: Perceptions of privacy and mobile app use. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 2347-2356).