Joel Willans is the Creative Director at Ink Tank Media, an award-winning author and creator of the 1.2 million strong social media community, Very Finnish Problems.
As a pioneer of content marketing in Finland, he’s crafted digital marketing campaigns and content strategies for organisations as diverse as Nokia, Microsoft, Moomin, Fiskars, Rovio, L’Oréal, Duolingo, Amazon Prime and the European Parliament. He’s also the author of three books, including the best-selling 101 Very Finnish Problems and writes for media outlets such as The Sunday Times, YLE and BBC radio.