How can firms leverage advanced technologies to create and implement socially and environmentally sustainable business models and strategies internationally?

This research problem is at the core of my interests and I lead research and a number of projects to explore this topic. This also means that my research often intersects three research areas:

• Strategic management (especially when exploring strategy implementation in multinational corporations (MNCs), engagement of employees with strategy and strategic management tools in different countries and across organizational hierarchy),
• Advanced technologies (in particular, blockchain and artificial intelligence (AI), since they allow managing internationally in innovative ways), and
• Social sustainability (considering how managerial actions are evaluated by everyone in the organization; how technologies can create more inclusive environments this way addressing diverse needs and supporting strategy implementation; how social and environmental sustainability aspects interplay in the context of international management).

To conclude, with my research I explore how organizations leverage cutting-edge technologies, such as blockchain and AI, for international strategic management, utilize digital tools to enhance strategy work and business development, and how they drive collaboration across borders engaging individuals at all organizational levels to achieve strategy implementation and reach both personal and corporate success.

In addition, I am passionate about teaching innovations, particularly in social sustainability and diversity management. I enable individuals to develop skills and mindset needed to embrace cultural and other forms of diversity in both their personal and professional lives.