{"id":30,"date":"2023-01-24T17:24:15","date_gmt":"2023-01-24T15:24:15","guid":{"rendered":"https:\/\/sites.uwasa.fi\/servitization\/?page_id=30"},"modified":"2026-02-19T07:39:44","modified_gmt":"2026-02-19T05:39:44","slug":"about-the-workshop","status":"publish","type":"page","link":"https:\/\/sites.uwasa.fi\/servitization\/about-the-workshop\/","title":{"rendered":"About workshop"},"content":{"rendered":"

Welcome to the\u00a0<\/span>Vaasa\u00a0Servitization\u00a0Workshop 2026<\/span><\/b>! This year, the event explores the rapidly evolving landscape of\u00a0<\/span>Servitization, Digital Servitization, Product\u2013Service-Software Systems and Advanced Service Strategies<\/span><\/b>. The workshop brings together researchers, industry experts, and thought leaders to delve into diverse theoretical, practical, and technological advancements and discuss transformative developments and emerging perspectives shaping the future of service-driven business.<\/span>\u00a0<\/span><\/p>\n

We are pleased to announce that a Servitization Handbook<\/strong> is currently under planning. The handbook is envisioned to consolidate state-of-the-art research and provide forward-looking insights into the strategic, managerial, technological, and ecosystemic dimensions of servitization. Together, we seek to advance servitization theory and practice and to open new avenues for future research and application across industries.<\/p>\n

The workshop will also serve as a platform for developing potential chapter contributions. Participants will receive scholarly feedback and constructive critique to refine their arguments, strengthen their theoretical foundations, and enhance the quality and clarity of their work, with the objective of preparing strong handbook submissions.<\/p>\n

Scope of Book<\/strong><\/h2>\n

The book aims to offer a comprehensive exploration of\u00a0servitization\u00a0and digital\u00a0servitization, capturing a wide range of perspectives related to service transformation, hybrid value propositions, service-led\u00a0growth\u00a0and the integration of digital technologies into advanced service offerings. The volume welcomes chapters that engage with the complexities, paradoxes and multi-layered processes underlying\u00a0servitization\u00a0and introduce fresh theoretical,\u00a0empirical\u00a0or methodological contributions. We are particularly interested in work that examines how organizations integrate digital technologies, data-driven approaches and service-oriented strategies to create new forms of value, enhance customer\u00a0interactions\u00a0and navigate organizational change.<\/span>\u00a0<\/span><\/p>\n

This Special Issue proposal invites scholars to debate and reflect on central questions shaping the future development of\u00a0servitization\u00a0research. We encourage discussions around the roles of digital transformation (e.g., IoT, AI, data analytics, platforms, digital twins, automation), evolving service strategies (e.g., outcome-based services, performance-based contracts, hybrid offerings)\u00a0and the organizational, managerial\u00a0and ecosystemic implications of shifting towards service-led business models. Scholars are invited to contribute\u00a0work\u00a0that broadens,\u00a0challenges\u00a0or advances existing narratives and provides alternative viewpoints, conceptual frameworks or methodological approaches to better understand the evolving nature of\u00a0servitization.<\/span>\u00a0<\/span><\/p>\n

The primary\u00a0objective\u00a0of this SI is to create a shared platform for examining key issues, emerging\u00a0trajectories\u00a0and diverse perspectives in\u00a0servitization. We welcome submissions that bring\u00a0forward original ideas, inspire theoretical\u00a0development\u00a0and push the field forward. Contributions that offer conceptual innovation, methodological\u00a0novelty\u00a0or rich empirical insights are highly encouraged. Submissions may include,\u00a0but are not limited to\u00a0the following themes:<\/span>\u00a0<\/span><\/p>\n

    \n
  • Servitization\u00a0and organizational transformation:<\/span><\/b> research examining how firms reshape structures, capabilities, routines, roles, and cultures to support service-oriented strategies.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
      \n
    • Digital\u00a0servitization\u00a0and technology integration:<\/span><\/b>\u00a0studies exploring how IoT, AI, automation, connectivity, cloud platforms, data\u00a0analytics\u00a0and digital infrastructures enable the development,\u00a0delivery\u00a0and scaling of advanced services.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
        \n
      • Product\u2013Service-Software Systems (PSS\/PSSS):<\/span><\/b>\u00a0investigations into hybrid value propositions integrating physical products,\u00a0software\u00a0and\u00a0services, with a focus on design\u00a0orchestration, lifecycle\u00a0management\u00a0and\u00a0customer interaction.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
          \n
        • Service platforms and service ecosystems:<\/span><\/b>\u00a0insights into\u00a0multiactor\u00a0systems, digital platforms, ecosystem\u00a0governance\u00a0and\u00a0collaborative value creation across interconnected networks.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
            \n
          • Advanced service strategies:<\/span><\/b> studies examining outcome-based services, performance-based approaches, predictive services, remote service models and value in use\u2013oriented service logics.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
              \n
            • Managerial and strategic perspectives:<\/span><\/b> work addressing leadership, strategy, capability development, resource orchestration\u00a0and\u00a0decision-making\u00a0supporting service-led transformation.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                \n
              • Customer relationships and co-creation practices:<\/span><\/b>\u00a0research on how\u00a0servitization\u00a0reshapes customer roles, expectations,\u00a0interactions\u00a0and\u00a0value cocreation dynamics.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                  \n
                • Microfoundations\u00a0of\u00a0servitization:<\/span><\/b>\u00a0investigations into individual-level behaviors, cognition, skills, learning processes\u00a0and\u00a0human factors enabling service transformation.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                    \n
                  • Service operations and delivery systems:<\/span><\/b>\u00a0analyses of operational challenges in advanced services, including design, delivery, scaling, maintenance systems, remote\u00a0operations\u00a0and\u00a0digital tools for service improvement.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                      \n
                    • Firm transformation pathways and maturity models:<\/span><\/b> studies exploring the trajectories, stages,\u00a0thresholds\u00a0and\u00a0maturity levels involved in moving from product-centric towards\u00a0service-dominant\u00a0models.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                        \n
                      • Ecosystemic and relational dynamics:<\/span><\/b>\u00a0work examining inter-organizational relationships, coopetition, partnerships, supply chain\u00a0dynamics\u00a0and\u00a0orchestration within service ecosystems.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                          \n
                        • Any other topic that advances the theoretical, practical,\u00a0methodological\u00a0or\u00a0empirical understanding of\u00a0servitization.<\/span><\/b>\u00a0<\/span><\/li>\n<\/ul>\n

                          This comprehensive compilation\u00a0seeks\u00a0to enrich the\u00a0servitization\u00a0discourse by promoting diverse perspectives and encouraging dialogue across disciplines,\u00a0approaches\u00a0and\u00a0methodological traditions. Contributors are invited to\u00a0submit\u00a0work that advances theoretical depth, empirical\u00a0rigor\u00a0and\u00a0innovative thinking. Together, we aim to strengthen the foundations of\u00a0servitization\u00a0research and support the ongoing evolution of the field for scholars, students,\u00a0practitioners\u00a0and\u00a0industry leaders alike.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                          Welcome to the\u00a0Vaasa\u00a0Servitization\u00a0Workshop 2026! This year, the event explores the rapidly evolving landscape of\u00a0Servitization, Digital Servitization, Product\u2013Service-Software Systems and Advanced Service Strategies. The workshop brings together researchers, industry experts, and thought leaders to delve into diverse theoretical, practical, and technological advancements and discuss transformative developments and emerging perspectives shaping the future of service-driven business.\u00a0 We […]<\/p>\n","protected":false},"author":30,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-30","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sites.uwasa.fi\/servitization\/wp-json\/wp\/v2\/pages\/30"}],"collection":[{"href":"https:\/\/sites.uwasa.fi\/servitization\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.uwasa.fi\/servitization\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.uwasa.fi\/servitization\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.uwasa.fi\/servitization\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":30,"href":"https:\/\/sites.uwasa.fi\/servitization\/wp-json\/wp\/v2\/pages\/30\/revisions"}],"predecessor-version":[{"id":417,"href":"https:\/\/sites.uwasa.fi\/servitization\/wp-json\/wp\/v2\/pages\/30\/revisions\/417"}],"wp:attachment":[{"href":"https:\/\/sites.uwasa.fi\/servitization\/wp-json\/wp\/v2\/media?parent=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}