ASAP
Past events

Seminar: Morals and Ethics in Sustainable Food and Agriculture

  • 5 March 2025, 12:30-14:00
  • Ankkuri K228 Vuokko (Vaasa) & Teams (Hybrid)

You are most welcome to the seminar with a focus on Morals and Ethics in Sustainable Food and Agriculture theme. In this seminar, we have presentations from Tommi Lehtonen and Katariina Sorvari.

Tommi Lehtonen: ”Ethics of genetically modified biofuels”

Tommi Lehtonen is the Director of Responsibility and Ethics at the University of Vaasa. He specializes in ethics, social philosophy, and philosophy of science. His areas of expertise include attitudes in decision-making and choice behavior; management values and ethics; and sustainability in economic, social, and cultural contexts.  Lehtonen has published widely in philosophical and social scientific journals.

Katariina Sorvari: “Moral misalignments in consumption practices: The case of Vegan Challenge

Research has shown that consumption practices are central to the ways consumers navigate moral commitments. This study utilizes the moral tribe conceptualization to explore ‘moral misalignments’ emerging in the vegan consumption practice. Taking the Vegan Challenge community as a context, we observe the misalignments across practice elements and their reconfiguration.

Katariina Sorvari is a doctoral researcher at the School of Marketing and Communication. Her research is situated in the fields of consumer research and marketing, focusing on consumer culture, moral consumption, and plant-based food consumption practices.

The seminar is organised by the Sustainable Business and Society thematic group at the University of Vaasa. This thematic group is multidisciplinary. The goal of the group is to bring together researchers from the University of Vaasa around the theme of sustainability, and to enhance the quality and impact of research through collegial collaboration.

Warm welcome!

Jouni

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