{"id":42,"date":"2021-12-13T17:28:33","date_gmt":"2021-12-13T15:28:33","guid":{"rendered":"https:\/\/sites.uwasa.fi\/investmentcultures\/?page_id=42"},"modified":"2025-12-04T12:34:33","modified_gmt":"2025-12-04T10:34:33","slug":"publications-and-presentations","status":"publish","type":"page","link":"https:\/\/sites.uwasa.fi\/investmentcultures\/publications-and-presentations\/","title":{"rendered":"Publications and Presentations"},"content":{"rendered":"<h3><strong>Publications by research team members on investing, saving, debt, and financial communication<\/strong><\/h3>\n<ul>\n<li>Hirsto, H., &amp; Koskela, M. (2025). Co-Constructing Relationships in Investor Communication: A Strategic Communication Perspective. <em>International Journal of Strategic Communication.<\/em>\u00a0https:\/\/doi.org\/10.1080\/1553118X.2025.2575977<\/li>\n<li>Hirsto, Heidi &amp; Hjerppe, Cecilia (2025). Relevance, commitment, and impact: Aspirational formulations of investing-related influencer collaborations in the context of ethical fashion. <em>Nordic Journal of Media Studies, <\/em>7(1), 57\u201375. <a href=\"https:\/\/doi.org\/10.2478\/njms-2025-0004\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.2478\/njms-2025-0004<\/a>.<\/li>\n<li>Eronen-Valli, Maria; Hirsto, Heidi; Hjerppe, Cecilia; Lillqvist, Ella; Porttikivi, Merja (2024) Sijoittamista yhteiskunnan ja maapallon hyv\u00e4ksi? <em>Viisaita aikeita.<\/em> <a href=\"https:\/\/blogs.uwasa.fi\/viisaataikeet\/sijoittamista-yhteiskunnan-ja-maapallon-hyvaksi\/\" target=\"_blank\" rel=\"noopener\">https:\/\/blogs.uwasa.fi\/viisaataikeet\/sijoittamista-yhteiskunnan-ja-maapallon-hyvaksi\/<\/a><\/li>\n<li>Eronen-Valli, Maria (2024). Interdiscursive resistance by Ukrainian companies: Wartime fundraising on Kickstarter as commercial and societal rhetoric.<em> Discourse &amp; Communication<\/em>.\u00a0 <a href=\"https:\/\/doi.org\/10.1177\/17504813241293072\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.1177\/17504813241293072<\/a><\/li>\n<li>Kauppila, Lauri (2024). <em>Omillaan \u2013 p\u00e4\u00e4omillaan? Rahan halu ja voimaantuminen naisia puhuttelevissa talouspodcasteissa. <\/em>Pro gradu -tutkielma, Helsingin yliopisto. Saatavilla: <a href=\"http:\/\/urn.fi\/URN:NBN:fi:hulib-202409194195\" target=\"_blank\" rel=\"noopener\">http:\/\/urn.fi\/URN:NBN:fi:hulib-202409194195<\/a><\/li>\n<li>Lillqvist, E. &amp; Porttikivi, M. (2023). \u201dJos et aloita, mik\u00e4\u00e4n ei muutu\u201d: Tulevaisuuksien<br \/>\nrakentuminen median sijoitusdiskursseissa. <em>VAKKI Publications<\/em> 15, 292\u2013316. <a href=\"https:\/\/doi.org\/10.70484\/vakki.149353\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.70484\/vakki.149353<\/a><\/li>\n<li>Eronen-Valli, M. (2023). Yritysten joukkorahoituskutsut genrehybridein\u00e4 koronapandemian ja Ukrainan sodan aikana. <em>VAKKI Publications<\/em> 15, 49\u201368. <a href=\"https:\/\/doi.org\/10.70484\/vakki.149340\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.70484\/vakki.149340<\/a><\/li>\n<li>Hirsto, H., Koskela, M. &amp; Jokipii, A. (2023). Performing financial communication as professional practice: the interplay of consensus and tension in earnings calls. <em>Journal of Professions and Organization <\/em>10(2)<em>, 165\u2013181<\/em>. <a href=\"https:\/\/doi.org\/10.1093\/jpo\/joad011\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.1093\/jpo\/joad011<\/a><\/li>\n<li>Koskela, M., Enell-Nilsson, M., &amp; Hjerppe, C. (2023). Texts Complying with Societal Pressures: Changing Genres in Finnish Companies\u2019 CSR Reporting. In\u00a0<i>Nordic Perspectives on the Discourse of Things: Sakprosa Texts Helping Us Navigate and Understand an Ever-changing Reality<\/i> (pp. 45-69). Cham: Springer International Publishing. <a href=\"https:\/\/doi.org\/10.1007\/978-3-031-33122-0_3\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.1007\/978-3-031-33122-0_3<\/a><\/li>\n<li>Lillqvist, Ella &amp; Timonen, P\u00e4ivi (2023). Changing Economic Imaginaries: Making Sense of Consumption during the COVID-19 Crisis. In Maurer, Andrea; Veira-Ramos, Alberto &amp; Nessel, Sebastian (Eds.) <em>Economic Sociology in Europe: Recent trends and developments <\/em>(pp. 187-206)<em>.<\/em> Routledge. <a href=\"https:\/\/doi.org\/10.4324\/9781003353560-12\">https:\/\/doi.org\/10.4324\/9781003353560-12<\/a><\/li>\n<li>Lillqvist, Ella &amp; Timonen, P\u00e4ivi (2023). Cultural-affective process of market violence: Finnish instant loans in debtors\u2019 online narratives. <em>Consumption, Markets &amp; Culture 26(6), 403-422.<\/em> <a href=\"https:\/\/doi.org\/10.1080\/10253866.2023.2224230\">https:\/\/doi.org\/10.1080\/10253866.2023.2224230<\/a><\/li>\n<li>Tikkala, A. K. (2023). <em>Vaurastumisen diskurssit: Sijoitusaiheisten verkkotekstien sek\u00e4 niiden kommentoijien n\u00e4kemykset vaurastumisesta<\/em>. Pro gradu -tutkielma. Vaasan yliopisto. Saatavilla <a href=\"https:\/\/urn.fi\/URN:NBN:fi-fe2023051143454\" target=\"_blank\" rel=\"noopener\">https:\/\/urn.fi\/URN:NBN:fi-fe2023051143454<\/a>. (Tutkielmassa hy\u00f6dynnetty hankkeen ker\u00e4\u00e4m\u00e4\u00e4 aineistoa)<\/li>\n<li>Hirsto, H. &amp; Manninen, V. (2023). Startup-sijoittajat portinvartijoina journalismin kent\u00e4ll\u00e4. <em>Media &amp; Viestint\u00e4<\/em> 46(1), 1\u201322. <a href=\"https:\/\/doi.org\/10.23983\/mv.128169\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.23983\/mv.128169<\/a>\n<ul>\n<li>Tiivistelm\u00e4 Mevi ry:n <a href=\"https:\/\/mediaviestinta.fi\/2023\/06\/journalismi-ei-houkuta-paaomasijoittajia\/\" target=\"_blank\" rel=\"noopener\">blogissa<\/a><\/li>\n<\/ul>\n<\/li>\n<li>Hirsto, H. (2022). S\u00e4\u00e4st\u00e4misen ja sijoittamisen risteyksi\u00e4 pankkien Twitter-viestinn\u00e4ss\u00e4. <em>VAKKI Publications<\/em> 14, 27\u201342. <a href=\"https:\/\/doi.org\/10.70484\/vakki.149324\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.70484\/vakki.149324<\/a><\/li>\n<li>Hirsto, H., Koskela, M. &amp; Penttinen, K. (2022) Cooperative orientation in earnings calls. <em>Fachsprache. Journal of Professional and Scientific Communication<\/em> 44(1\u20132): 59\u201379. <a href=\"https:\/\/osuva.uwasa.fi\/handle\/10024\/14295\" target=\"_blank\" rel=\"noopener\">https:\/\/osuva.uwasa.fi\/handle\/10024\/14295<\/a><\/li>\n<li>Kavonius, I. K., Lillqvist, E., &amp; Pantzar, M. (2022). Monta totuutta valtionvelasta.\u00a0<em>Politiikasta.fi<\/em>.\u00a0<a href=\"https:\/\/politiikasta.fi\/monta-totuutta-valtionvelasta\" target=\"_blank\" rel=\"noopener\">https:\/\/politiikasta.fi\/monta-totuutta-valtionvelasta<\/a><\/li>\n<li>Hirsto, H. &amp; Koskela, M. (2021). Vastuullisuuskysymykset sijoittajaviestinn\u00e4ss\u00e4 &#8211; yritysl\u00e4ht\u00f6isest\u00e4 raportoinnista kohti dialogista sijoittajaviestint\u00e4\u00e4. Teoksessa Kirsi Er\u00e4ranta ja Visa Penttil\u00e4 (toim.) <em>Vastuullinen viestint\u00e4<\/em>. ProComma Academic 2021. 92-107. <a href=\"https:\/\/osuva.uwasa.fi\/handle\/10024\/12893\" target=\"_blank\" rel=\"noopener\">https:\/\/osuva.uwasa.fi\/handle\/10024\/12893<\/a><\/li>\n<li>Hirsto, H., Koskela, M. &amp; Penttinen, K. (2021). Kun tietoa mitataan euroissa &#8211; Tulosjulkistukset tiedosta neuvottelemisen areenoina.\u00a0<em>Media &amp; viestint\u00e4<\/em> 44(1): 72-94. <a href=\"https:\/\/doi.org\/10.23983\/mv.107301\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.23983\/mv.107301<\/a>\n<ul>\n<li>Tiivistelm\u00e4 Mevi ry:n <a href=\"https:\/\/mediaviestinta.fi\/2021\/04\/tulosjulkistusten-salaisuudet\/\" target=\"_blank\" rel=\"noopener\">blogissa<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>Working groups and panels organized by Investment Cultures<\/strong><\/h3>\n<p><strong>Tulossa:<\/strong> Ty\u00f6ryhm\u00e4 &#8220;Talouden kulttuurit&#8221;,<a href=\"https:\/\/sites.utu.fi\/kultut2025\/tyoryhmat\/\" target=\"_blank\" rel=\"noopener\"> Kulttuurintutkimuksen p\u00e4iv\u00e4t<\/a>, Turku, 10.12.-12.12.2025. Koollekustujat Ella Lillqvist, Heidi Hirsto, Hanna Kuusela ja Armi Mustosm\u00e4ki<\/p>\n<p>Ty\u00f6ryhm\u00e4 &#8220;Raha ja omistaminen&#8221;, <a href=\"https:\/\/sosiologipaivat.fi\/\" target=\"_blank\" rel=\"noopener\">Sosiologip\u00e4iv\u00e4t<\/a>, Kuopio, 21.-22.3.2024, koollekutsujat Juhana Ven\u00e4l\u00e4inen, Hanna Kuusela ja Merja Porttikivi. <a href=\"https:\/\/sosiologipaivat.fi\/wp-content\/uploads\/2024\/03\/ABSTRACT-BOOK-2024-3.pdf\" target=\"_blank\" rel=\"noopener\">Abstraktikirja<\/a><\/p>\n<ul>\n<li>Tiimil\u00e4isten esitelm\u00e4t:\n<ul>\n<li>Heidi Hirsto, Cecilia Hjerppe &amp; Ella Lillqvist: Joukkorahoituspuhe eettisen\u00e4 k\u00e4yt\u00e4nt\u00f6n\u00e4<\/li>\n<li>Ella Lillqvist: Muuttuva omistamisen kulttuuri ja kest\u00e4v\u00e4n tulevaisuuden mielikuvastot<\/li>\n<li>Maarit Laihonen ja Merja Porttikivi: Mets\u00e4nomistaja, kansallisvaurauden ylisukupolvinen vaalija ja kasvoton pelinappula<\/li>\n<li>Lauri Kauppila: Vapaudu ty\u00f6st\u00e4, liity omistavaan luokkaan? Palkkaty\u00f6n ja omistamisen suhde suomalaisissa sijoituspodcasteissa<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Ty\u00f6ryhm\u00e4 &#8220;Omistamisen kulttuurit&#8221;, Kulttuurintutkimuksen p\u00e4iv\u00e4t, Espoo, 13.\u201315.12.2023, vet\u00e4j\u00e4t Juhana Ven\u00e4l\u00e4inen, Heidi Hirsto &amp; Hanna Kuusela. <a href=\"https:\/\/www.kulttuurintutkimuksenpaivat2023.fi\/ohjelma\" target=\"_blank\" rel=\"noopener\">Ohjelma ja abstraktikirja<\/a><\/p>\n<ul>\n<li>Tiimil\u00e4isten esitelm\u00e4t:\n<ul>\n<li>Lauri Kauppila: Sijoituspodcastien \u201ckansankapitalismi&#8221;<\/li>\n<li>Merja Porttikivi: \u201dP\u00e4\u00e4oma tekee ihmisten kautta t\u00f6it\u00e4 mun puolesta\u201d &#8211; digitaalisten sijoittajayhteis\u00f6jen etnografinen tarkastelu<\/li>\n<li>Ella Lillqvist &amp; Merja Porttikivi: Ilmastonmuutokseen liittyv\u00e4t tulevaisuudenkuvitelmat suomalaisissa sijoitusdiskursseissa<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Ty\u00f6ryhm\u00e4 <a href=\"https:\/\/sosiologipaivat.fi\/tyoryhmat-2023\/\" target=\"_blank\" rel=\"noopener\">&#8220;Omistamisen sosiologia&#8221;<\/a>, Sosiologip\u00e4iv\u00e4t, Tampere, 23.\u201324.3.2023, vet\u00e4j\u00e4t Juhana Ven\u00e4l\u00e4inen, Heidi Hirsto &amp; Hanna Kuusela. <a href=\"https:\/\/sosiologipaivat.fi\/wp-content\/uploads\/2023\/03\/Abstract-book-final1.pdf\" target=\"_blank\" rel=\"noopener\">Abstraktikirja<\/a><\/p>\n<ul>\n<li>Tiimil\u00e4isten esitelm\u00e4t:\n<ul>\n<li>Lillqvist, E. &amp; Porttikivi, M. Kuviteltuja omaisuuksia &#8211; tulevaisuuksien rakentaminen median sijoitusdiskursseissa<\/li>\n<li>Hirsto, H. &amp; Hjerppe, C. &#8220;Oon niin fiiliksiss\u00e4 osakkuudesta&#8221; &#8211; Somevaikuttajat osakkeenomistajina<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Ty\u00f6ryhm\u00e4 <a href=\"https:\/\/sites.uwasa.fi\/investmentcultures\/2021\/12\/13\/muistiinpanoja-rahan-ja-talouden-kulttuureista\/\" target=\"_blank\" rel=\"noopener\">&#8220;Rahan ja talouden kulttuurit&#8221;<\/a>, Kulttuurintutkimuksen p\u00e4iv\u00e4t, Joensuu, Finland, 9.12.2021 \/ Working group <em>Cultures of money and the economy<\/em>, Finnish Conference of Cultural Studies, Dec 2021<\/p>\n<ul>\n<li>Hirsto, H. S\u00e4\u00e4st\u00e4misen merkitysmuutoksia<\/li>\n<li>Hjerppe, C. &amp; Hirsto, H. &amp; Lillqvist, E. Kuluttaja, vaikuttaja, sijoittaja &#8211; Eettiset identiteetit joukkorahoituksen kontekstissa<\/li>\n<li>Lillqvist, E. &amp; Timonen, P. Julma talous &#8211; markkinav\u00e4kivalta velallisten pikavippikertomuksissa<\/li>\n<li>Porttikivi, M. &amp; Laihonen, M. Omistamisen monet merkitykset mets\u00e4kysymyksess\u00e4<\/li>\n<li>The working group was organized by Ella Lillqvist and Heidi Hirsto.<\/li>\n<\/ul>\n<h3><strong>Conference presentations\u00a0<\/strong><\/h3>\n<ul>\n<li>Lillqvist, E. &amp; Porttikivi, M. \u201cThis group is easily frightened or excited\u201d: emotion language in news media discourse about investors. European Sociological Association Research Network 09 Economic Sociology Mid-term Conference, Weizenbaum Institute, Berlin, Germany, September 3\u20135, 2025.<\/li>\n<li>Hirsto, H. &amp; Hjerppe, C. Feminizing financial discourse on Instagram. NordMedia Conference, Odense, Denmark, August 13\u201315.2025<\/li>\n<li>Lillqvist, E. &amp; Porttikivi, M. Imagining Impact: The Future in Discourses of Investing and Climate Change. Nordmedia 2025 (Division 2: Environment, Science and Risk Communication), Odense, Denmark, August 13\u201315, 2025.<\/li>\n<li>Porttikivi, M. &amp; Lillqvist, E. The Magic of Investment Podcasts: How Financial Influencers Promise to Transform Your Future. Nordmedia 2025 (Division 8: Organization, Communication and Promotion), Odense, Denmark, August 13\u201315, 2025.<\/li>\n<li>Hirsto, H. &amp; Koskela, M. Communicating Transparency: Strategic Dynamics in Investor Relations. PRIN\/CLAVIER 2025 Communicating transparency: New trends and insights for professional and intercultural settings. Tropea, Italy, May 29\u201330, 2025.<\/li>\n<li>Hirsto, H. &amp; Hjerppe, C. Relevance, commitment, and impact: Aspirational formulations of investing-related influencer collaborations in the context of ethical fashion, Geomedia Speaker Series, Karlstad University, Sweden, 4.4.2025.<\/li>\n<li>Lillqvist, E. &amp; Porttikivi, M. \u201cT\u00e4m\u00e4 joukko s\u00e4ik\u00e4ht\u00e4\u00e4 tai innostuu helposti\u201d: Tunteiden merkitys sijoituskulttuurien tulkinnassa. XLV VAKKI Symposium, Vaasa.\u00a013.\u201314.2.2025.<\/li>\n<li>Lillqvist, E. &amp; Porttikivi, M. Trust in the Magic of Financial Capitalism: How Investment Podcasters Promise to Transform Lives, ESA (European Sociological Association) main conference, Porto, 27.\u201330.8.2024.<\/li>\n<li>Eronen-Valli, M. Just investing? The ideograph of &#8220;investment&#8221; in feminine influencers\u2019 rhetoric, RSA (Rhetoric Society of America), Denver, 25.5.2024<\/li>\n<li>Hirsto &amp; Hjerppe. Excitement, commitment, and impact: Investing-related influencer collaborations in the context of ethical fashion. EGOS, Milan, July 2024.<\/li>\n<li>Porttikivi, M. &amp; Lillqvist, E.\u00a0Finanssikapitalismin taikaa: Miten sijoituspodcastit lupaavat muuttaa el\u00e4m\u00e4si. Median ja viestinn\u00e4n tutkimuksen p\u00e4iv\u00e4t, Tampere, 13.4.2024<\/li>\n<li>Eronen-Valli &amp; Saloj\u00e4rvi: Victims or survivors? Visual rhetoric in crowdfunding campaigns in times of crisis, PhotoMedia, Espoo, 12.4.2024<\/li>\n<li>Eronen-Valli, M. &amp; Hirsto, H. \u2019Sijoittaminen\u2019 ideografina joukkorahoituksen eri konteksteissa: rahoitusdiskurssin moninaisuuden tarkastelua,\u00a0<a href=\"https:\/\/sites.uwasa.fi\/vakki\/symposiumi-2024\/\" target=\"_blank\" rel=\"noopener\">XLIV VAKKI Symposium<\/a>, Vaasa, 8.-9.2.2024<\/li>\n<li>Lillqvist, E. &amp; Porttikivi, M. Ilmastonmuutokseen liittyv\u00e4t tulevaisuudenkuvitelmat suomalaisissa sijoitusdiskursseissa,\u00a0<a href=\"https:\/\/sites.uwasa.fi\/vakki\/symposiumi-2024\/\" target=\"_blank\" rel=\"noopener\">XLIV VAKKI Symposium<\/a>, Vaasa, 8.-9.2.2024<\/li>\n<li>Hirsto, H. &amp; Eronen-Valli, M. <span style=\"font-weight: 400\">Joukkorahoituskampanjoiden ideografit ja yleis\u00f6t: rahoittamisen ideologisia merkityksi\u00e4 digitaalisissa tiloissa. <a href=\"https:\/\/events.tuni.fi\/afinla-2023\/fi\/etusivu\/\" target=\"_blank\" rel=\"noopener\">AFinLa-syyssymposium<\/a>, Tampere, 9.\u201311.11.2023<\/span><\/li>\n<li>Eronen-Valli, M. The role of visual rhetoric in crowdfunding discourse in times of crisis. ADDA 4, Approaches to Digital Discourse Analysis, Klagenfurt, Austria, Oct 12-14 2023<\/li>\n<li>Lillqvist, E. &amp; Porttikivi, M. Imagined profit, imagined heroes: Investing and imaginaries of the future in the age of climate change. ESA RN9 mid-term conference, Florence, Italy, Sept 6-9 2023<\/li>\n<li>Hirsto, H., Hjerppe, C. &amp; Lillqvist, E. Constructing the influencer-investor: Crowdfunding (discourse) as ethical practice. ESA RN9 mid-term conference, Florence, Italy, Sept 6-9 2023<\/li>\n<li>Hjerppe, C. &amp; Hirsto, H. Collaboration for commitment and impact? \u201cInfluencer-investors\u201d in the context of ethical fashion. NordMedia conference, Bergen, Norway, Aug 16-18<\/li>\n<li>Eronen-Valli, M. Fundraising as emotional and political action: Rhetoric in crowdfunding campaigns of Ukrainian companies during the wartime. NordMedia conference, Bergen, Norway, Aug 16-18 2023<\/li>\n<li>Hirsto, H. &amp; Basque, J. Constructing desirable futures in crowdfunding discourse. 39th EGOS colloquium, Cagliari, Italy, July 5-8 2023<\/li>\n<li>Hirsto, H. From saving to investing: Shaping field-defining practices through banks\u2019 PR communication. ICA conference, Toronto, May 25-29 2023<\/li>\n<li>Eronen-Valli, M. Joukkorahoituskampanjoiden monet kasvot: yritysten toteuttamien kampanjoiden merkityksi\u00e4 genreanalyyttisest\u00e4 n\u00e4k\u00f6kulmasta, XLIII VAKKI Symposium, Vaasa, Finland, Feb 9-10 2023<\/li>\n<li>Hirsto, H. Constructing futures in crowdfunding discourse, XLIII VAKKI Symposium, Vaasa, Finland, Feb 9-10 2023<\/li>\n<li>Hirsto, H. &amp; Hjerppe, C. Influencer Relations meets Investor Relations \u2013 Making sense of \u201cinfluencer-investors\u201d in the context of ethical fashion, XLIII VAKKI Symposium, Vaasa, Finland, Feb 9-10 2023<\/li>\n<li>Lillqvist, E. &amp; Porttikivi, M. \u201cJos et aloita, mik\u00e4\u00e4n ei muutu\u201d: Tulevaisuuksien rakentuminen median sijoitusdiskursseissa, XLIII VAKKI Symposium, Vaasa, Finland, Feb 9-10 2023<\/li>\n<li>Lillqvist, E. Miten l\u00f6yt\u00e4\u00e4 kulttuuristen merkitysten muutoksia laajasta tekstiaineistosta? Rajapintap\u00e4iv\u00e4t, Espoo, 18.11.2022.<\/li>\n<li>Lillqvist, E &amp; Timonen, P. Changing economic imaginaries\u200b. ESA Economic Sociology Mid-Term Conference &#8220;Categories, Transformations and Exchanges&#8221;, Warsaw, Poland, 8.-10.9.2022<\/li>\n<li>Hirsto, H., Koskela, M. &amp; Jokipii, A. Performing consensus and tension in financial communication. EGOS (European Group for Organization Studies) colloquium, Vienna, Austria, 7.-9.7.2022<\/li>\n<li>Hirsto, H. &amp; Hjerppe, C. I need money not boys: Feminizing financial discourse in online spaces.\u00a0 ICA International Communication Association Conference, preconference event &#8220;Patriarchal worlds, feminist networks, and the conjuncture&#8221;. Paris, France, 26.-30.5.2022.<\/li>\n<li>Hirsto H. &amp; Manninen, V. Eksponentiaalisen kasvun eetos ja journalismi sijoituskohteena. Median ja viestinn\u00e4n tutkimuksen p\u00e4iv\u00e4t, Turku, Finland 22.-23.4.2022<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Publications by research team members on investing, saving, debt, and financial communication Hirsto, H., &amp; Koskela, M. (2025). Co-Constructing Relationships in Investor Communication: A Strategic Communication Perspective. International Journal of Strategic Communication.\u00a0https:\/\/doi.org\/10.1080\/1553118X.2025.2575977 Hirsto, Heidi &amp; Hjerppe, Cecilia (2025). Relevance, commitment, and impact: Aspirational formulations of investing-related influencer collaborations in the context of ethical fashion. Nordic [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-42","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sites.uwasa.fi\/investmentcultures\/wp-json\/wp\/v2\/pages\/42"}],"collection":[{"href":"https:\/\/sites.uwasa.fi\/investmentcultures\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.uwasa.fi\/investmentcultures\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.uwasa.fi\/investmentcultures\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.uwasa.fi\/investmentcultures\/wp-json\/wp\/v2\/comments?post=42"}],"version-history":[{"count":65,"href":"https:\/\/sites.uwasa.fi\/investmentcultures\/wp-json\/wp\/v2\/pages\/42\/revisions"}],"predecessor-version":[{"id":187,"href":"https:\/\/sites.uwasa.fi\/investmentcultures\/wp-json\/wp\/v2\/pages\/42\/revisions\/187"}],"wp:attachment":[{"href":"https:\/\/sites.uwasa.fi\/investmentcultures\/wp-json\/wp\/v2\/media?parent=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}